MAKING YOUR MARQUE

100 TIPS TO BUILD YOUR PERSONAL BRAND AND SUCCEED IN BUSINESS

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This book is based on everything I have learnt from 50 years of business – good and bad. It is written to help people avoid mistakes, do the right thing and accelerate their careers. The style is light with short chapters and illustrations where appropriate, but the objective is very serious. It is available on Amazon in Kindle or paper back (recommended) here

Here are some extracts to give you a flavor of what to expect.

 

 

PUNCTUALITY: NOT JUST A VIRTUE BUT A NECESSITY

Page 41

 

 

PRESENT YOURSELF AS YOU WISH TO BE PERCEIVE

So why haven’t I got the job?

Page 13

 

 

 

NOTHING BEAT FACE TO FACE INTERACTION

MBWA – Management by walkabout

 Good managers do not hide in their offices.

Page 35

 

 

DON’T CONFUSE THE PERSON WITH THE POSITION

Titles often create confusion and far too many people let their egos get in the way because they are promoted to a significant position with a fancy title.

You know you are no longer chairman when you sit in the back of the car and it doesn’t move.

Page 101

 

 

IT TAKES COURAGE TO MAKE A DECISION ON YOUR OWN.

Many people hide by simply being committee members – a camel is often described as a racehorse designed by a committee.

The best committee is made up of odd numbers and 3 is too many. This is not strictly true of course but it makes the point. I have always been happy to have an advisory board but someone has to take responsibility.

Page 100

 

PLANNING YOUR CAREER

“A journey of a thousand miles starts with the first step”  - Confucius

If you don’t know where you are going any road will take you there.

 

 

GOOD PERSONAL STYLE AND ATTRIBUTES

Be nice to people on the way up, with luck, they may remember you on the way down.

Page 33

 

 

WHO IS YOUR BOSS?

Here is a question you could ask people at work and never get the correct answer. It is never the person you report to.

There is only one boss – the consumer – he or she can fire anyone in the company from the chairman down simply by spending their money somewhere else.

 

 

DO NOT BE A MICRO-MANAGER

Why keep a dog and bark yourself?

“The best executive is the one who has sense enough to pick good men to do what he wants done, and self-restraint to keep from meddling with them while they do it.” - Theodore Roosevelt

Page 139